My Journey
I didn't plan to become a coach...but now I know I was meant to coach.
I spent over twenty years in finance. I co-founded an award winning financial planning company and built it into something I was proud of. I understood money, investments, risk, and what keeps business owners awake at night.
Over time I began to understand that financial planning wasn't just about numbers. It was about fear, identity, control, and meaning. Some people struggle with spreadsheets, but most struggle with themselves, and money becomes the outlet for that struggle.
That insight became The Conscious Currency, my signature work on money psychology. It is a trusted coaching methodology used inside financial planning firms to help people create a healthier, more intentional relationship with money.
But money is just one element of a wealthy life. Real wealth involves a healthy balance of work, relationships, health, purpose and time. By solving one part without looking at the whole is treating symptoms and ignoring the cause. I'd learned this the hard way.
After leaving financial services, I needed to rebuild my own life. Seperation, ill-health, and a lack of balance impacted me in a big way. I was burned out and depressed. So, over time, I leaned on coaches & mentors, I addressed my relationship with trauma, health, time and money. I learned to understand my neurodivergence brain and I rebuilt my life based on a refined set of values.
The arc of my journey led me to wanting to help people that have suffered in similar ways. I qualified as an insight coach and as my practice grew I developed a coaching methodology and philosophy: which led to Ripple Out. Which today is a thriving ecosystem which aims to improve lives through coaching, philosophy, books, podcasts and events.
I've built and sold a business. I understand the pressure of leadership, the weight of decisions, and the loneliness of running something. I'm a certified meditation coach. I integrate movement and mindfulness into my work when it serves the client. I'm neuroinclusive because I'm neurodivergent — I adapt to how your brain actually works, not how it's supposed to.
As a coach, it’s my job to help you fully understand your life. To help you build, rebuild, or refine your foundations. To challenge and inspire you. And to help you to build a life that matters.
What I Bring
Experience in business and finance
I understand P&Ls, cash flow, growth strategy, and the weight of leadership. I've lived the pressure of running a business and the complexity of selling one.
Insight into money psychology
Through The Conscious Currency, I've spent years helping people unpack the emotional, psychological, and relational dimensions of money. I know how to have the conversations most people avoid.
Lived transformation
I'm in long-term sobriety. I'm neurodivergent. I've rebuilt my life from the ground up more than once. I coach from my own messy, hard-won experience
Qualified and trained
I'm a certified coach with a defined methodology, trained in meditation teacher. I integrate movement and mindfulness into my work when it serves the client. I
A grounded, reflective style
I don't hand you a vision board and tell you to manifest your dreams. I listen, probe and help you see clearly, choose consciously, and act with confidence.
What Clients Say
"I'd never really engaged with coaching before. What really stood out was Sam's ability to guide conversations in a way that felt completely natural. There was always direction, but he never imposed his own agenda. It felt collaborative. Above all, Sam is an exceptional listener. He's empathetic, non-judgemental, and created an environment where I felt completely safe."
"Sam helped me see patterns I'd been blind to for years. The clarity I gained in our first session alone was worth the investment."
"I came to Sam with a business question. I left with a completely different understanding of what I actually wanted from life."
"Working with Sam wasn't comfortable. But it was the most valuable thing I've done for myself in a decade."
Let's Talk
If you've read this far, something's resonating. The next step is a Discovery Session—90 minutes where we cut through the noise and uncover what's really going on. You'll leave with clarity, perspective, and a plan—whether we work together or not.
Book Your Discovery Session