ABOUT ME

Sam Tate

Coach | Speaker | Author

For years, I did what I thought I was supposed to. I built a career in financial services, managed and built businesses, and looked successful from the outside. Inside, I felt restless. Something was missing, and I didn’t know how to name it.

That search took me through loss, sobriety, and the kind of questions most of us avoid until life forces us to face them. It also gave me insight: success without clarity isn’t freedom. Money without meaning isn’t wealth.

Today, I coach people who find themselves in a similar place — outwardly doing well, but inwardly asking: Is this it? My work is about helping you uncover what truly matters, and giving you the confidence and clarity to live in alignment with it.

MY JOURNEY

I started out in financial services, working with people to build their finanicial wealth and security. It was rewarding work, but I came to see that technical answers weren’t enough. People didn’t just need investment strategies, they needed to understand their relationship with money, work, and identity.

In my own life, I’d reached a breaking point. The career success, the external achievements, the boxes ticked—none of it gave me the sense of freedom I was chasing. That realisation led me to step away, to do my own inner work, and to reshape my life around clarity and alignment.

Along the way, I faced the truth of my own patterns: getting sober, learning to live with neurodivergence, and beginning to understand how deeply our stories shape our choices. These experiences didn’t just change me, they gave me the tools and empathy to walk alongside others.

WHAT I BRING TO THIS WORK

  • Two decades in financial services and leadership.

  • Deep insight into money psychology and meaning.

  • Lived transformation: sobriety, alignment, and working with my own neurodivergence.

  • A coaching style that is grounded, reflective, and focused on real-life results.

WHY THIS MATTERS FOR YOU

Your path won’t look exactly like mine. But if you’ve ever wondered whether there’s more to life than achievement, whether success can feel lighter, freer, and more authentic — I know how to help you find it.

This work isn’t about fixing you. It’s about creating space to see clearly, and finding the freedom to live on your terms.

“The pace and structure is just right...Sam guides conversations whilst allowing me to find my own direction, offering insights that have genuinely enhanced my thinking.”

— Current Client (10/10 confidence, 10/10 recommendation)

YOUR NEXT STEP

You already sense that something needs to shift. The question is whether you’ll give yourself the space to do it.

Start with a Discovery Session — a 90-minute conversation to cut through the noise and uncover what’s really driving you. You’ll leave with clarity, direction, and the confidence to take your next step.

“Who looks outside, dreams; who looks inside, awakes”

— Carl Jung